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Visual Identity & Guidelines

More than a look.
Made to be recognised.

An identity system that connects your brand character to how it appears across channels.

Discuss Your Project
One Two Scale! Creative Direction visual explorationONE TWO SCALE! / BRAND

THE STARTING POINT

When is this the right fit?

For a new brand, an identity refresh, or consistency across your materials.

01 / SCOPE

What we can work on

  • ↗Visual concept exploration
  • ↗Logo and colour system
  • ↗Typography and graphic elements
  • ↗Guidelines and applications

02 / OUTPUT

What you receive

  • ✓Final identity assets within scope
  • ✓Colour and type references
  • ✓Usage rules
  • ✓Agreed identity applications

Outputs, quotas, timing, revisions, and fees are defined in the project scope. This list is an overview.

03 / THE PROCESS

How we work

01

Understand the need

Start with goals, audiences, available materials, and business context.

02

Align on direction

Agree on the concept, outputs, scope, and review points.

03

Develop & review

Develop the strategy, creative work, or system with clear review stages.

04

Make it ready to use

Check the result and hand over the agreed assets or guidance.

04 / GET READY

What to prepare

Brand direction, existing identity assets, application needs, and an approval owner.

GOOD TO KNOW

Are brand guidelines included?

Guidelines can be included. Their depth and the number of applications are defined in the scope.

Can you work with our internal team?

Yes. Responsibilities, owners, access, and review stages are discussed at the start.

EXPLORE MORE

Related services

Brand Strategy ↗

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what’s next.

Have an idea or a challenge in mind? Start with a conversation.

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